Friday, March 30, 2012

Save the Date for Wine in Bloom this May

March Madness has finally wrapped up along the Lehigh Valley Wine Trail. During the month of April our wineries will do their own events and promotions. So please check their respective web sites for information and sign up to receive their individual e-newsletters. Find links to each winery's web site from the Lehigh Valley Wine Trail web site here.

In the mean time, please mark your calendar for our next Wine Trail event - Wine in Bloom, May 19 & 20. In only its second year, Wine in Bloom is a fun and educational event that celebrates bud break on the vines and the start of the growing season. 

It highlights the importance that terroir (soil) plays in the development of the grapes, their flavor and the resulting taste of the wine, and stresses the importance of the A.V.A. designation (American Viticultural Area) in further legitimizing the Lehigh Valley for wine making.

The Lehigh Valley region was designated as an official American Viticultural Area by the Federal Alcohol Tobacco Tax and Trade Bureau in April 2008. The Lehigh Valley AVA includes portions of Lehigh, Northampton, Berks, Schuylkill, Carbon and Monroe counties in Pennsylvania. In order to receive the designation a least 85% of the grapes used to make local wines must be grown within the region. Wineries in the region are permitted to list “Lehigh Valley” as the growing region on their labels.

During the event, each winery will offer its own variety of activities, from vineyard tours and food and wine pairings, to live entertainment and even a scavenger hunt. Check this blog in late-April for details on what each winery will be doing that weekend.

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