Wednesday, July 6, 2011

Lehigh Valley Wine Trail launches a new web site!

The web portal for the Lehigh Valley’s eight wineries that make up the Lehigh Valley Wine Trail has been revamped with a fresh look and improved features.

The new web site, designed by Liz Buck of EB Designs in Reading, highlights the group’s six annual wine-themed events and its social media presence on Facebook, Twitter, YouTube, Flickr and Taste of the Trail blog. There’s also an e-newsletter signup box on the homepage for the organization’s free monthly emailed information.

Each of the eight member wineries also has its own detailed information page with address, telephone number, web site link, directions, hours, and description. Retail outlet locations and tasting polices are also featured.

Other pages include:
•    Events – overviews of March Madness, Wine in Bloom, Wine on the Mountain at Penn’s Peak, Harvest Weekend, Chambourcin Weekend, and Nouveau Weekend along with dates.
•    Just Pressed – announcements regarding awards, honor and other accolades for the member wineries and the wines they produce.
•    Trail Friends – a list of local restaurants that sell Wine Trail wines, and hotels, inns and B&Bs for overnight accommodations.
•    Media – a section is for the press which includes recent press release announcements.
•    Directions – features a Google map with each winery’s location pin pointed on it. One click on a pin launches the Google Maps application with driving directions from one winery to another.

The Lehigh Valley Wine Trail is a 501c6 non-profit organization of wineries whose mission is to promote agri-tourism and to create a premiere wine destination and grape growing region while promoting Pennsylvania wines from the region. All of the member wineries have won numerous awards at state, national and international levels.

Members include:
•    AmorĂ© Vineyards & Winery, Nazareth
•    Big Creek Vineyard and Winery, Kresgeville
•    Blue Mountain Vineyards, New Tripoli
•    Clover Hill Vineyards & Winery, Breinigsville
•    Franklin Hills Vineyards, Bangor
•    Galen Glen Vineyard & Winery, Andreas
•    Pinnacle Ridge, Kutztown
•    Vynecrest Winery, Breinigsville

The Lehigh Valley region is an official American Viticultural Area as designated by the Federal Alcohol Tobacco Tax and Trade Bureau in April 2008. The Lehigh Valley AVA includes portions of Lehigh, Northampton, Berks, Schuylkill, Carbon and Monroe counties in Pennsylvania. In order to receive the designation a least 75% of the grapes used to make local wines must be grown within the region. Wineries in the region are permitted to list “Lehigh Valley” as the growing region on their labels.

1 comment:

  1. A very interesting post you have here. Looking forward for more helpful tips.